Are there negative SEO implications of phone number replacement on a local directory site?

Are there negative SEO implications of phone number replacement on a local directory site?

Another great question posted in a forum from an agency that is worried that having different phone numbers posted on different directory websites for a business might cause issues with SEO.

Question
"Does anyone know if there are negative SEO implications of doing either full-blown number replacement or dynamic number replacement (DNI) on a local directory site?" 

Responses
The responses from industry experts were uniform in their opinion.

"I haven't seen any evidence that dynamic phone number replacement has any negative impacts on Local SEO."

"I have seen lots of attorneys are using specific tracking phone numbers with AVVO without losing the ranking specifically due this reason."

"There will be no SEP impact for you if you use dynamic phone numbers for tracking nor is there likely to be for the business."

    • Related Articles

    • What are the factors for a Google Review to be marked Most Relevant?

      In displaying their list of reviews, Google doesn't show the reviews in chronological order by default. Instead, reviews are shown by what Google refers to as "Most Relevant". What criteria is used by Google to decide if a review is more relevant? In ...

    • What are the factors for a Google Review to be marked Most Relevant?

      Google doesn't show the reviews in chronological order by default. Instead, reviews are shown by what Google refers to as "Most Relevant". What criteria is used by Google to decide if a review is more relevant? In order to find out, Local Search ...

    • Do keywords in your GBP descriptions matter?

      A great question was presented in a forum: Has anyone tested if it helps you rank for keywords if they are added to the Google Business Profile description field? If it does have an impact, has keyword stuffing in the descriptions been punished by ...

    • Why does Google keep calling me?

      There are only a few reasons that Google may call a business, but Google does not make unsolicited sales calls from an automated system. Google's automated calls are non-sales related, and are typically calls to schedule an appointment or confirm GMB ...

    • Is there any benefit in seeking backlinks directly to my GMB page?

      There is no discernible benefit in getting links to your Google My Business page. Partly because it's not really a page anymore, and partly because your site needs all the good, relevant links it can get.