Products vs Services for Lawyers
Here is a great question presented in a local search forum.
"I have heard that the Products section of GMB is hot right now and it should be utilized while it is being prominently displayed. However, most of the clients that I manage are lawyers/law firms and they don't really offer any products per se; I have primarily been utilizing the Services section for these clients."
"If I should be using the Products section, does anyone have any tips/suggestions for how to best utilize this feature for law firms?"
He is right, the Product Section for Google My Business is currently getting strong exposure (see the image below). Since the product feed uses an image, sometimes icons can be used as representations.
The bulk upload feed from LocalClarity have recently been updated to provide full control over product additions for all locations.
Related Articles
Do keywords in your GBP descriptions matter?
A great question was presented in a forum: Has anyone tested if it helps you rank for keywords if they are added to the Google Business Profile description field? If it does have an impact, has keyword stuffing in the descriptions been punished by ...Why does Google keep calling me?
There are only a few reasons that Google may call a business, but Google does not make unsolicited sales calls from an automated system. Google's automated calls are non-sales related, and are typically calls to schedule an appointment or confirm GMB ...For my Google My Business listing, why can't I just "set it and forget it"?
The Local SEO landscape is rapidly evolving. In 2018 alone there were more than 50 major platform changes recorded. The pace of change is just as rapid so far in this calendar year. To make certain each location is current, effective, and has every ...