What are StoreCodes and how are they used in LocalClarity?
The StoreCode variable presented in the Google Business Profile (GBP) dashboard is an optional data element. It allows businesses to add a reference number or ID to match their internal business structures. There is no specific functionality or SEO value within GBP.
In the LocalClarity application, however, StoreCodes are used as the core location identification name/number, and is absolutely
required
to take full advantage of the platform.
Structure
They can be virtually any alpha-numeric structure as long as it is unique for every location. Some businesses make them full description (e.g., ACME-123 Main Street), while others use structures to match other systems (e.g., AC123456CD), while others still use a combined approach (e.g., AC01-Main).
Primary Role, Custom Groups
First and foremost, StoreCodes are used to create custom groups for access control, reporting, and research. LocalClarity can be built to match any client's unique business structures for district, regions, or departments, and StoreCodes are used to make these assignments.
Secondary Role, Mapping of Locations
The Google StoreCode is additionally purposed to serve as the LocalClarity Location ID. Reviews and insights from each destination platform are mapped together via the StoreCode. We find that this flexibility is critically important when location names and even addresses do not match perfectly across source.
Assignment, Individually and Small Groups
Assigning StoreCodes to a single location or just a few locations can be completed entirely within the application. Opening the knowledge panel of any location will provide a series of widgets next to the location name. One of the widget option's being 'Single Location Edit', which is identified by a pencil icon.
Any of this location's details can be managed and edited by using the right-assigned pencil icon.
Assignment, Bulk
Assigning StoreCodes in Bulk saves time from the ease of being able to upload a single sheet with each locations new edit.
To successfully upload a bulk file, first and foremost, we must ensure that the file we are uploading is correctly formatted. Luckily, there is a guide file available for download. In this guide file, all that needs to be done is replace the dummy data with our own.
To download this guide file, we must open the Manage Bulk Activity drop-down, select Upload Location Aliases, and then Download a Sample CSV.
Once the file finishes downloading, we will be able to begin filling it in with our own data.
In order to successfully upload StoreCodes in bulk, what is required is to fill out is the corresponding Google LocationID, that location name, and the StoreCode we wish to assign to it.
Once StoreCodes are assigned, you can save it as a .CSV and upload it in the Upload Location Details pop-out.
If successful, the locations should update within 10-15 minutes. Don't see an update? Check the upload status in Citation History within Manage Bulk Activity.
Management
Learn more on how to use StoreCodes to create Entity Tags here,
What is an entity tag? How do I create one?
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